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The top-ranked Stan Richards School of Advertising & PR brings forward this unique & dynamic program, empowering future marketing, branding, advertising and public relations leaders with rigorous coursework in brand & advertising marketing & analytics. Leveraging immersion in the fastest growing media market in the world, students will focus on both theory and practice in Brand & Advertising Media Foundations and Digital Marketing Metrics courses - topics critical to strategic market planning and effective marketing execution today. Expanding beyond similar coursework provided in the US, this program takes full advantage of being within the Chinese brand and advertising ecosystem, enabling first-hand learning alongside many of the largest brand, advertising and technology leaders in the world


Sponsored by College of Communication


  • ADV 377M - Digital Metrics and
    ADV 345J - Brand and Advertising Media Foundations

Academic Information

Students will receive 6 in-residence UT credits for ADV 377M & ADV 345J. Students will receive QR + Writing flags for ADV 345J. QR flag for ADV 377 is pending.


ADV 377M "Digital Metics" & ADV 345J "Brand & Advertising Media Foundations" taught by UT lecturer Tracy Arrington.

Language(s) of Instruction



Service Learning/Internship

  • Service Learning - No
  • Internship - No


Students will live in shared apartment-style housing.

Open To

Students from all colleges and schools

Program Cost

2020 Program Fee: $5,325. Includes housing, local activities, excursions, transportation pass, administrative and instructional costs, and on-site orientation. Program fee does not include airfare, meals, insurance, or personal expenses.

Program Dates:

- Summer First
  • May 29, 2020 to July 11, 2020
  • Final Deadline: February 1, 2020

Application Code


Additional Resources

Financial Aid
Fin Responsibility Policy
Make an Appointment
Information Session
Frequently Asked Questions
Cost of Living

Next Step

PROGRAM IS CANCELED FOR 2020, BUT PLANNED FOR 2021. Check back Fall 2020 for more details. For more information, see virtual advising: Email Kate Uhlrich at with questions.

Program information above is subject to change