University of Texas Logo
 

MAYMESTER: BRAND & ADVERTISING ANALYTICS

 

The top-ranked Stan Richards School of Advertising & PR brings forward this unique & dynamic program, empowering future marketing, branding, advertising and public relations leaders with rigorous coursework in brand & advertising marketing & analytics. Leveraging immersion in the fastest growing media market in the world, students will focus on both theory and practice in the Brand & Advertising Media Foundations course - topics critical to strategic market planning and effective marketing execution today. Expanding beyond similar coursework provided in the US, this program takes full advantage of being within the Chinese brand and advertising ecosystem, enabling first-hand learning alongside many of the largest brand, advertising and technology leaders in the world

MAYMESTER: BRAND & ADVERTISING ANALYTICS Image

Area(s) of Study

  • Communication
  • Public Relations

Program information above is subject to change