- Berlin, Germany
This four-week May Term Program provides students with the opportunity to take MKT 337-Principles of Marketing. They will be introduced to the fundamentals of marketing - the manner in which firms create value and keep customers- and apply those theories and practices to a German context. Due to its historical physical divide, visiting Berlin is like visiting two cities. The old town has a quintessential European feel, whereas the newer, rebuilt city is bustling and modern. Berlin is known for it's World War II historical sites, museums, street art, freedom of expression, and music - from classical to contemporary. Landmarks include the Brandenburg Gate, TV Tower, Reichstag Building, Memorial of the Berlin Wall, Holocaust Memorial, Berliner Dom and Charlottenburg Palace. The program is complemented by a series of organized cultural excursions and professional visits.
Sponsored by McCombs School of Business
Academic Information
MKT 337 - Taught by UT faculty.
Faculty
The course is taught by Steve Brister
Language(s) of Instruction
English
Eligibility
- Meeting minimum requirements does not guarantee acceptance
- Open to McCombs BBA students who are in good academic standing.
- Must have a minimum of 2.8 GPA
- Credit or registration for the following: BA 324,
- STA 371 G or STA 235 and DS 235
Service Learning/Internship
- Service Learning - No
- Internship - No
Housing
Students will be housed with other UT students in apartments or dorms.
Open To
McCombs School of Business - Undergraduate
Program Cost
Program fee includes teaching instruction, housing, on-site support,weekly excursions, company visits, pre-departure and re-entry sessions, and administrative support. 2024 Program Fee: TBC
Dates:
- Program: May 8, 2024 to June 5, 2024
- Instructional: May 8, 2024 to June 5, 2024
- Final Deadline: October 15, 2023
Application Code
350178
Program Coordinator
Aleksandra N Wingate
Additional Resources
Next Step
For more information, visit the BBA International Programs Website or the BBA Programs Office (CBA 2.400). Application period: October 1- October 15