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*Page being modified for 2025* This skills-centered course represents a special opportunity in public relations education for all students at The University of Texas at Austin. This course focuses on all the essential elements of a basic PR class (writing, campaign design, interview skills) but it does so in one of the world's fastest changing environments. Ireland has witnessed dramatic changes in the last decade, as the social and cultural effects of the Celtic Tiger boom transformed the land from an agricultural to a technologically advanced industrial European power. Program highlights: visits to PR firms in Dublin, a one-day excursion to Glendalough, and various activities including an evening of Irish Music and Dancing.


Sponsored by College of Communication


  • P R 348 / P R 378 / COM 370H - Pro-Social Public Relations Techniques

Academic Information

Course prerequisites: PR348 requires successful completion of J 317 or PR 317 prior to departure. PR378 requires successful completion of at least one writing-component course by departure.


The Dublin Pro-Social Public Relations program is led by UT Faculty Dr. Brad Love. His primary research interests include investigating the persuasive capabilities of mass media, particularly as applied to pro-social topics such as public health.

Language(s) of Instruction



Service Learning/Internship

  • Service Learning - No
  • Internship - No


Students will reside in dormitory-style accommodations at University College Dublin (UCD). The student residences offer single rooms with shared kitchen and living room facilities. Students will have access to a gym and swimming pool on the UCD campus.

Open To

Students from all colleges and schools

Program Cost

*Program Costs for 2025 are NOT yet confirmed* The program fee for 2023 was $4,085, including the $500 non-refundable deposit, program activities, housing, internet access, printing, some meals, local transportation, cell phone. Airfare, overseas insurance and some meals not included.


- Summer First
  • Program: June 6, 2024 to July 11, 2024
  • Instructional: June 6, 2024 to July 11, 2024
  • Final Deadline: December 1, 2024

Application Code


Program Coordinator

Emma Schultz

Additional Resources

Program Website
Financial Aid
Frequently Asked Questions
Information Session
Make an Appointment
Information Session

Next Step

Plan to attend an info session in Fall 2023 to learn more! Dates/times coming soon. For more info, contact Emma Schultz (

Program information above is subject to change