University of Texas Logo



This skills-centered course represents a special opportunity in public relations education for all students at The University of Texas at Austin. This course focuses on all the essential elements of a basic PR class (writing, campaign design, interview skills) but it does so in one of the world's fastest changing environments. Ireland has witnessed dramatic changes in the last decade, as the social and cultural effects of the Celtic Tiger boom transformed the land from an agricultural to a technologically advanced industrial European power. Program highlights: visits to PR firms in Dublin, a one-day excursion to Glendalough, and various activities including an evening of Irish Music and Dancing.


Sponsored by College of Communication


  • P R 348 / P R 378 / COM 370H - Pro-Social Public Relations Techniques

Academic Information

Course prerequisites: PR348 requires successful completion of PR317 prior to departure. PR378 requires successful completion of at least one writing-component course by departure.


The Dublin Public Relations Maymester is led by UT Faculty Dr. Brad Love. His primary research interests include investigating the persuasive capabilities of mass media, particularly as applied to pro-social topics such as public health.

Language(s) of Instruction



Service Learning/Internship

  • Service Learning - No
  • Internship - No


Students will reside in dormitory-style accommodations at University College Dublin (UCD). The student residences offer single rooms with shared kitchen and living room facilities. Students will have access to a gym and swimming pool on the UCD campus.

Open To

Students from all colleges and schools

Program Cost

2021 Program Fee and dates: TBD. 2019 program fee: $3,775. Includes $500 non-refundable deposit, program activities, housing, internet access, printing, some meals, local transportation, cell phone. Airfare, overseas insurance and some meals NOT included.

Program Dates:

- Maymester
  • May 25, 2021 to June 19, 2021
  • Priority Deadline: February 15, 2021
  • Final Deadline: February 15, 2021

Application Code


Additional Resources

Program Website
Financial Aid
Information Session
Frequently Asked Questions
Information Session

Next Step

Application deadline has been extended to 2/15/21 with rolling admissions. New information sessions coming soon. For questions, contact Program Coordinator, Timothy Myers, at

Program information above is subject to change