Note: The following additional materials are also required for consideration: Please provide your portfolio Instructions for submission of these materials will be provided at the time the online application has been completed.
Develop and implement a strategic marketing and communications plan for the Center for Transportation Research. Carry out regional, national, and international marketing and branding efforts to raise CTR's profile and ensure a consistent image.
Develop annual strategic marketing plan in relation to schedules, budget, and CTR's goals; provide monthly progress report to the Executive Staff, and amend plans as needed. Create and implement branding campaign. Proactively identify opportunities to increase awareness of CTR to the transportation industry. Work with on-staff graphic designer, manage design and create copy for CTR marketing and communications materials, including but not limited to print and electronic newsletters, brochures, electronic and social media communications, and annual reports. Oversee proof review and press check process to ensure quality. Work with on-staff web site administrator, create content on CTR website, with input from various sources. Highlight department news, upcoming calendar events, awards received, research projects. Update biography pages for researchers and staff. Oversee content of the web site to ensure accuracy, timeliness, and search engine optimization. Carry out ongoing measurement of website traffic, including consistent evaluation and reporting. Formulate strategies based on user trends. Take ownership of branded social media channels and monitor for questions, comments, and conversations. Maintain a regular presence in social media for CTR, and actively engage with key audiences across these platforms. Continually monitor social media trends, looking for ways to improve and enhance the school's social media presence. Assist Administrative Coordinator and Sr. Administrative Associate with CTR events. Represent Center where appropriate at Center and university-wide committees and external-facing events. Assist faculty with grant writing proposals and processes. Supervise one contract/grants writer. Write, review, and edit CTR's other external and internal documents, ensuring all materials conform to university and CTR branding guidelines, publishing policies, editorial style, organization, and appropriateness. Work with researchers and staff to coordinate communications projects. Establish and maintain liaison with university departments, colleges, and schools to coordinate reporting information. Create and implement alumni relations strategies and align marketing and communications activities with those strategies.
Other related functions as assigned.
Licenses: Class "C" Operator's Driver's License. Applicant selected must provide a current three year Driving Record from the current state of residence. If not currently a Texas resident, must obtain a Texas Driver's License within 30 days after entering Texas as a new resident.
Bachelor's degree in English, Journalism, Communications, or a related field. Seven years of professional experience in public relations, communications, or writing and editing publications. Four years of experience in marketing and marketing management. Skilled in the use of social media as a promotion tool. Ability to make sound editorial judgments based on knowledge of readers' preferences, trending topics, and good journalistic principles. Successful experience meeting editorial deadlines and juggling multiple, conflicting deadlines. High standards of journalistic ethics and professionalism. Ability to work in a self-directed manner as dictated by the task or needs. Ability to work as a team member is crucial. Previous supervisory experience. Equivalent combination of relevant education and experience may be substituted as appropriate.
Experience in design and publications for higher education. Experience in capital development and fundraising. Experience with content management systems. Knowledge of AP and/or MLA style required. Ability to use full range of story-telling methods, i.e., written text, audio recordings, and videos. Ability to manage production of other types of communication, such as interactive media, illustration, and photography.
May work around standard office conditions Repetitive use of a keyboard at a workstation Use of manual dexterity