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PROGRAM CANCELLED FOR 2020. Amsterdam is a cultural center of Europe, a UNESCO World Heritage Site, and a global hub for communication, the arts, creative industries, sustainable infrastructure, and technology and international business. As the capitol of the Netherlands -- closely linked to neighboring cities the Hague, Rotterdam and Brussels -- it is also at the epicenter of international diplomacy and global trade. In this program, we will examine how Public relations strategy goes beyond the effective positioning of a brand or a product, as organizations must navigate social, economic and global change, sometimes making strategic decisions to advance change, stem negative impacts, or help influence opinion and drive change. Because Amsterdam is one of the most cosmopolitan cities in Europe (roughly half the residents are foreign-born and Muslims constitute the second-largest religious group) students will get exposure to demographic diversity in a way that is far different from what they experience in Austin.


Sponsored by College of Communication


  • P R 352 / ADV 378 / COM 370H - Global Public Relations Strategies in Amsterdam

Academic Information

Students will be enrolled in one of the program courses as well as a 1 hour learning seminar in the Spring semester. Please see registration information and instructions below.


Dr. Dave Junker teaches strategic communication as a dynamic process that requires proficiency in journalistic writing, advanced skills in critical thinking and a broad awareness of current events, public opinion and social relations.

Language(s) of Instruction



Service Learning/Internship

  • Service Learning - No
  • Internship - No


Students will be housed in dormitory style housing in Amsterdam, with nearby access to local transportation and facilities.

Open To

Students from all colleges and schools

Program Cost

2020 program fee: $4650. Program fee includes housing and instructional costs, airport pickup and drop-off, farewell dinner, and included program excursions. 2020 program dates are June 1 - 30. Financial aid and resources are available for this program.

Program Dates:

- Maymester
  • June 1, 2020 to June 30, 2020
  • Priority Deadline: November 15, 2019
  • Final Deadline: November 15, 2019

Application Code


Additional Resources

Make an Appointment

Next Step

PROGRAM CANCELLED FOR 2020, BUT PLANNED FOR 2021. Check back Fall 2020 for more details.

Program information above is subject to change